Our Story

Driven by Purpose, Guided by Vision

Collaboration, Customer Focus and Accountability

We work very closely with our customers to understand their challenges and use our knowledge and experience to implement solutions that best fit the customer's needs.

Excellence

Obsessed with quality of work and constantly looking for innovative ways to run projects more efficiently to provide the best solution as safely and efficiently as possible.

Continuous Improvement and Innovation

Having worked for years commissioning and servicing the latest technology and automation we are constantly looking at opportunities to advise and implement the latest technology and innovations.

We are passionate and committed to providing you quality and the best result every time.

Site Support

  • Comprehensive site management.
  • Support during go-live/start-up phases.
  • Commissioning assistance.
  • Collaboration, Customer Focus and Accountability.
  • Managing Work Health & Safety.
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Installations

  • Electrical system installations.
  • Mechanical system installations.
  • Commissioning and setup.
  • Automation & Control: PLC, HMI, SCADA, Reporting, Safety Control & Vision Systems, Systems Integration
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Maintenance

  • Preventative maintenance to reduce downtime.
  • Corrective repairs for quick issue resolution.
  • Technician on-call support.
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Consultation

  • Expert service optimization advice.
  • Customized training for teams.
  • Shift cover and support.
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Diagnostics

  • Thermal, vibration, and acoustic reports.
  • Detailed inspections and audits.
  • Asset condition monitoring.
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Asset Analysis

  • Continuous improvement strategies.
  • Asset life cycle evaluations.
  • Performance optimization insights.
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We're there where you need us most

White Bulls Automation are available across major locations Australia and New Zealand-wide

Map of Australia and New Zealand

Why work with us?

Integrity & Trust

Upholding the highest standards of honesty, moral principles, and building strong relationships through transparency and respect.

HSE & Reliability

Health, Safety, and Environment are at the core of our operations, with consistent dependability and delivering on promises made.

Quality & Teamwork

Delivering excellence and maintaining superior standards, while collaborating effectively to achieve shared goals.
A Strong Team Committed to Transforming Automation

With over 40 years of combined experience in automation, Michael Gruber and Dan Edwards lead the way in delivering exceptional service and innovative solutions. Their commitment to operational excellence and customer satisfaction drives continuous improvement across the industry. Together, they embody the strength and reliability of White Bulls Automation.

Michael Gruber and Dan Edwards
Michael Gruber

Director, Co-founder

Dan Edwards

Director, Co-founder

Experience in Leading Companies

Experience in leading companies
Experience in leading companies
Experience in leading companies
Experience in leading companies
Experience in leading companies
Experience in leading companies
Experience in leading companies
Experience in leading companies
Experience in leading companies
Experience in leading companies
Check recent achievements
We provide the effective ideas that grow businesses of our clients
40 Years
Combined experience in intralogistics
35+ Team Members
Employees across Australia and New Zealand
3 Industries
Intralogistics, Aviation and Manufacturing